Browse/Cart abandonment
Customers might view products/services on your platform (website or app) but leave without making the purchase. You can send them emails to remind them about their abandoned cart or the products they were looking at and get them to complete the purchase.
🎯 The goal of this sequence
Remind customers about the products they were interested in
Show them their abandoned carts to remind them to finish the purchase
Provide offers to get people to make a purchase
Recommended emails in this sequence: 3 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Browse/cart abandonment
📩 Why this email
Send browse abandonment emails with the products (investments, credit cards, etc.) they were looking at to remind them in case they have forgotten about them. Encourage them to add it to the cart and make the purchase. If they have left the cart, send an abandoned cart email showing what they have left behind to get them to complete the purchase.
✅ Best practice
Send these emails immediately, within the first hour or day, to ensure you are still on your customer’s mind. Check out our guide to understand more about abandoned cart emails.
Email # 2: Helpful resources
📩 Why this email
If your customers are still hesitating to purchase, they are likely unsure of the product and its benefits/necessity. So, in this email, provide them helpful resources like articles, ebooks, reports, etc., about the product to explain it and its benefits.
Email # 3: Nudge
📩 Why this email
Send them a final nudge to make the purchase. You can also provide offers or discounts as a last resort to get them to make the purchase.
⛔ Sequence exit
Move them to user engagement or upsell/cross-sell series based on the user's actions.
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