Lead magnet email series
The lead magnet email series is the sequence of emails sent to people who have signed up to get your lead magnet (e-book, white paper, checklist, etc.).
🎯 The goal of this sequence
Share the resource they signed up for
Nudge them to book a meeting with your agent
Recommended emails in this sequence: 3-4 emails
Optimal flow time: 4-5 days
Emails in this sequence
Email # 1: Resource giveaway
📩 Why this email
Share the resources your audience signed up for immediately before your audience gets distracted.
Email # 2: Ask for feedback
📩 Why this email
Ask for feedback or suggestions to make it better. If your audience hasn’t checked it out yet, they might now. Alternatively, you could also ask to share with a friend or on social media.
💡 Recommendation
You can make sharing feedback easier with interactive feedback forms. Check out how it works.
Email # 3: Additional resources
📩 Why this email
If a prospect has downloaded a particular resource, you know their pain point or existing problem. Share some helpful tips, blogs, market updates, etc., to help newbies learn about the market and what they should look out for when buying a house.
â›” Sequence exit:
Based on the prospect's actions or inactions, move them to the property recommendations, open house or meeting booked series.
Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.
