Cold Nurture Sequence
The cold nurture has audiences that have shown interest in your product or offerings (through webinar or resource downloads) or talked to sales but took no further action.
šÆ The goal of this sequence
Brand recall and relationship building
Keeping the prospects engaged before they convert
š¼ Expert tip
"Since these leads have been through nurture or sales sequences before, don't push them back to demo CTAs."
Recommended emails in this sequence: 2-3 emails
Optimum flow time: Quarterly, or once in two months.
The following emails can be sent in no particular order.
Emails in this sequence
- Email # 1: Helpful resources
- Email # 2: New case study/testimonial
- Email # 3: New feature/product release
Email # 1: Helpful resources
š© Why this email
Provide your audience with other resources (ebooks, webinars) that they might find helpful. Establish a presence as a thought leader. Focus on one topic per email relevant to their interest.
Email # 2: New case study/testimonial
š© Why this email
Show how people can use your product to solve their pain points. Provide social proof of how effective your product or service is. Re-engage leads who were interested in certain industries or features.
Email # 3: New feature/product release
š© Why this email
Show how people can use your new feature to solve their pain points, which they weren't able to do before. Re-engage leads who were interested in certain industries or features.
ā Sequence exit
Based on user interest, send them to the sales funnel or remove them from the contact list after a certain period of time.
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