Demo Booked Email Series
This series is to be sent to leads who have booked a demo of your product/service to ensure that they attend the demo and convert into customers.
🎯 The goal of this sequence
Move SQLs down the sales funnel to turn from lead into a customer
Recommended emails in this sequence: 2 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Demo booked confirmation
📩 Why this email
Confirm the demo booking. In this email, you can also send a few blog posts that can help them with any issue they might be facing when using your product.
💼 Expert tip
"Send relevant video content about industry issues, which can help demonstrate how the product/service works and maybe solve any of their queries."
-Ronan Hickey, MarketingConsultant.ie
Email # 2a: Post demo follow up
This email is usually not automated. Your sales reps can personalize it based on what happened in the demo and send it individually.
💼 Expert tip
"Ensure that you don’t send any marketing emails to the people who have booked a demo for at least 15 days because they are already being pursued by your sales team. The time period can vary based on the sales cycle."
Email # 2b: Reschedule
📩 Why this email
Send this email to people who didn't attend the demo to allow them to rebook an appointment for the demo.
💡 Recommendation
Send them a Calendly invite that allows them to schedule an appointment for the demo at a time convenient for them within the email itself. Check out how you can do that.
⛔ Sequence exit
Based on user actions send them to onboarding, or cold nurture if they didn’t convert.
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