Promotion emails are effective email campaigns through which you can promote your product/services, events, podcasts, product launches, etc. These emails help you increase brand awareness, generate quality leads, boost sales, and help retain and build a loyal customer base.
These emails drive results because customers also expect to receive these emails from brands. As per statistics, 61% of consumers enjoy receiving weekly promotional emails.
There are several ways to leverage promotional emails. Some of the most preferred use cases are discussed below:
- Promote your product and service updates or new feature launches.
- Spread the word about ongoing sales or discounts.
- Promote your upcoming events, webinars, workshops, or conferences.
- Create a buzz around a new store opening in your town.
- Promote holiday and seasonal campaigns such as Cyber Monday sales, Black Friday sales, Holi campaigns, etc.
- Upsell and cross-sell to existing customers.
- Give special coupon code to first-time buyers.
- Each email template is customizable in our drag-and-drop template editor. The best part is you don't need any coding skills to create amazing email templates.
- You can add interactive AMP widgets such as feedback forms, surveys, opinion polls, image carousels, calendars, dropdown menus, calculators, etc., in the email using the AMP email framework.
- Save your customized templates and content blocks and use them anytime for your next email marketing campaign.
Each template follows email accessibility guidelines
- Legible font size and type.
- Color contrast follows the standard 4.5:1 ratio.
- Enough white space and smaller paragraphs for better readability.
- Distinguishable and clear call to action button.
- ALT text for all the images.
Ensures proper inbox rendering
- Responsive for every screen size.
- AMP display for AMP supported email clients.
- HTML display if email clients don't support AMP.
- Email subject line and preheader text preview.
Offers different integrations
- Zoom integration
- Shopify integration
- Hubspot integration
- Calendly integration
- Integromat integration
Checkout different integration offered by Mailmodo
How to customize and send these templates?
You can customize these templates using our codeless, drag and drop email editor.
Pick your template and click on the 'Use this template button.
Mailmodo's email template builder will open. Here, you can customize the template:
- Try out different email layouts, and add or remove content blocks.
- Add your email copy, and adjust the heading, subheading, and white spacing.
- Choose interactive elements from our AMP widget gallery such as forms, surveys, polls, review and rating, carousels, quizzes, etc.
Once you make all the changes, preview both the AMP and fallback (HTML) version and check for mobile and desktop previews.
Then, save the template.
You can now send the email template to the recipient.
To learn in detail, check out our help guide.